Fowler Automotive asked us to create an employee recruitment and onboarding video. We noticed from the get-go that this family-owned and operated company has a special spark, so we sought to capture their unique company culture and energy in a moving, authentic way. We focused on the values that set them apart from their competition and make their dealerships exceptional places to work, like teamwork, inclusivity, volunteerism and integrity.

As part of the scope, we also produced a series of vignettes which showcase individual employees’ testimonies, discussing the ways their lives and careers have been enriched since they began working for Fowler.


As a client, we are very appreciative of the Spectrum process. James is highly organized so we know just what to expect, and highly detailed to ensure the best possible outcome for shoots. 

Our project involved many moving pieces and he and his team were flexible and able to adapt. Mostly importantly for our video project, when it comes to interviews, James knows how to make a person feel comfortable and draw their words out, naturally. 

They are a joy to work with, and we'll definitely be working with them again!